ATLASPACE today launched the new brand campaign “ATLASPACE, Your Space for Success”, aiming to emphasize on its Work Space, Living Space and Community Space to equip entreprenurs for building their successful business. ATLASPACE invited a renowned celebrity entrepreneur, Edison Chen, to share his challenges and obstacles to build his business in the new microfilm, and encourage young generation to listen to their own voice and follow their dreams to create their bright future.
ATLASPACE Hong Kong is located at Harbour City with 50,000 square feet Work Space, providing premium serviced offices and co-working space for entrepreneurs to start and expand their businesses. The co-working space offers a 3,000 square feet Community Space to organize community (social) events and special events. Facebook currently ran #SheMeansBusiness workshops at ATLASPACE and invited successful female entrepreneurs including Laurinda Ho, Founder of Smile with us HK, and Sharon Cheung, CEO of Yijie Communications Ltd., to share how they have built their successful businesses from challenges and obstacles. New World Development also used the Community Space to organize its recent WeCreate workshop and invited Steven Lam, Co-founder of GoGoVan, to share his successful business built and learned from failures. ATLASPACE is the “Space” for members to learn from successful entrepreneurs and senior executives and create their “Success”.
ATLASPACE presented a new microfilm today to highlight its “Space for Success” and invited Edison Chen to play the protagonist with the name “Gao Qiao” to demonstrate how ATLASPACE provided “Space” for him to create his dream and expand the business to build his “Success”. In addition to Work Space and Community Space, the microfilm introduced the Living Space elements in China (with the brand name “ATLAS”) with sport facilities and F&B outlets for members to release their stress and energize their mind and body to build their “Success”.
ATLASPACE Logo has three elements – “Wander” that is expanding our horizon and getting on the adventure; “Wonder” that is wondering about our life and creating the new possibilities; and “Work” that is the space to find opportunities and make things happen. The new brand campaign reiterates three elments and highlights the “Work” element which is the “Space” for building and finding business opportunities, and create the great ‘Success” in life.
The integrated marketing channels of this new brand campaign include ATL, BTL, mobile solutions (Hong Kong Tramways, City Bus bodies and bus shelters), digital marketing and launch event.
For more details about the microfilm, please visit the campaign site via this link: